"The 849 Ballpoint pen is a product that's over 50 years old now, that's been customizable for a very long time, and the wish was to go one STEP further by offering not just engraving but full customization, i.e. being able to create your own pen. We wanted to offer a rainbow of colors for our bodies, a more or less rainbow of colors for the attributes, clips and buttons on our cartridges, plus engraving of the pen and engraving of the Slim Pack, the case that accompanies the pen. "
Caran d’Ache writing instruments configurator
![Cover](https://cdn.emersya.com/useCase/23369NOK5P/Carandache-CS-Thumbnail.png?date=1719494516)
At Caran d'Ache, personalization is part of the DNA of this century-old Swiss company. Whether engraved, screen-printed or pad-printed, many writing products have long been personalized, whether in e-commerce or in-store. In 2019, the aim was to move from idea to reality by creating, for the website, the Caran d'Ache + Me experience for the 849 Ballpoint Pen, i.e. 5300 possible combinations to create your own 100% personalized ballpoint pen! The next step was to find a complete personalization solution that could be easily integrated with the Solusquare CMS already in place. As India VALLA MOTHES, Head of E-commerce, explains, it wasn't the replatforming of the website or 3D that brought this about, they just made the experience on the e-commerce site more tangible. This offer was first developed for private customers before being extended to B2B.
The creation of the Caran d'Ache + Me online personalization experience, integrated into the existing online store and also offered in-store.
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"I'd say our natural choice was Emersya. So we had our heads in the clouds and our feet on the ground with Emersya, which matched all these criteria. It's always this desire to make a pragmatic choice that corresponds to all our constraints and desires. [...] You really need to get a feel for a player who is committed and dynamic. We also felt that the solution offered a level of flexibility in terms of maintenance and updating that we didn't necessarily find with competitors. [...] We could see that Emersya's 3D creations were of high quality, and that they matched our requirements. So we were reassured, we were reassured very quickly."
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Préparation de la commande
- Mise en place du module Order Management - Intégration de codes barre pour chaque composant du stylo personnalisable - Gestion de texte custom pour la gravure sur le produit