"The 849 Ballpoint pen is a product that's over 50 years old now, that's been customizable for a very long time, and the wish was to go one STEP further by offering not just engraving but full customization, i.e. being able to create your own pen. We wanted to offer a rainbow of colors for our bodies, a more or less rainbow of colors for the attributes, clips and buttons on our cartridges, plus engraving of the pen and engraving of the Slim Pack, the case that accompanies the pen. "

"I'd say our natural choice was Emersya. So we had our heads in the clouds and our feet on the ground with Emersya, which matched all these criteria. It's always this desire to make a pragmatic choice that corresponds to all our constraints and desires. [...] You really need to get a feel for a player who is committed and dynamic. We also felt that the solution offered a level of flexibility in terms of maintenance and updating that we didn't necessarily find with competitors. [...] We could see that Emersya's 3D creations were of high quality, and that they matched our requirements. So we were reassured, we were reassured very quickly."