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Whirlpool

Discover product with 3D animations

Learn about features through annotations

Explore components through exploded view

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Case studies : Whirlpool handblender webpage with triggered 3D animations. The hotspots trigger different 3D real-time animations. On the screenshot, you can see 8 triggers.
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All-in-1 Interactive 3D product story-telling for small kitchen appliances

Whirlpool launched a new range of small kitchen appliances and were looking for a more interactive way of presenting their innovative features.

Challenges

Present products online from every angle

 
Demonstrate all product functions in an interactive way
 
Create more engaging product content to be shared with distributors
 

Solution

With Emersya’s technology, Whirlpool were able to create triggered 3D animations to demonstrate all of their products’ functions.

These real-time 3D animations help online customers to better understand how the products work and to experience the advantages of the innovative design for themselves.

Triggered 3D animation of a Whirlpool handblender. You click on the triggers on the 3D view of the product created with Emersya solutions and it shows the various options available. On the screenshot, you can see 4 triggers giving informations about the options.
Triggered 3D animations

The 3D exploded views demonstrate how all the different parts of the products fit together and can be disassembled for washing.

Triggered 3D animation of a Whirlpool slow juicer. You click on the triggers on the 3D view of the product created with Emersya solutions and it shows the various options. On the screenshot, the 1st trigger have been clicked. It gives informations about the juicing bowl.
3D Exploded Views

Clickable information hotspots are proposed in multiple languages. They provide additional insights and help to tell the product’s story.

Triggered 3D animation of a Whirlpool slow juicer. You click on the triggers on the 3D view of the product created with Emersya solutions and it shows the various options. On the screenshot, the 1st trigger have been clicked. It gives informations about the juicing bowl.
Multi-language dynamic annotations

Emersya’s platform creates a unique url for loading the experiences into Emersya’s Interactive 3D viewer, in any web browser. Whirlpool was able to embed the interactive content in their website using a simple iframe and share the embed code with their distributors to allow them to embed the 3D product experiences on their own sites.

This offers enriched product content to online consumers across Whirlpool’s worldwide retail network, with the possibility to track the level of consumer engagement on each of the different embed sites.

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About the company

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances

Official website

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Case studies : Vitra webpage presenting a tutorial for all the functionalities of the model Pacific Chair. This tutotial include 10 steps : prior to adjustments, seat height, seat depth, backrest resistance, forward tilt & desactivation, backrest locking mechanism, backrest height, armrest height, armrest pads, headrest and coat hanger. There is a trigger for each one on the 3D view of the chair. By using a trigger, you activate on the screen one of those 10 functionalities.
Office chair tutorial
Vitra brand logo black
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Case studies : Webpage of KitchenAid presenting the built-in refrigerator with triggered 3D animations allowing to discover the product as in-store. Each hotspot triggers a different animation : open and close the fridge doors, open and close the freezer drawer. The webpage also presents the different options online shoppers can choose from to create their custom built-in refrigerator.
Built-in refrigerator configurator
Kitchenaid brand logo black
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Case studies : Screenshot of the Samsonite Lite-box webpage. Using the Emersya online platform, Samsonite Lite-box webpage made it simple to create real-time 3D animations, so that Samsonite’s customers can switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store.
Suitcase in interactive 3D
Samsonite brand logo black

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