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Vitra

Provide interactive online tutorials

Offer full 3D visualization & deep zoom

Demonstrate products with 3D animations

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Case studies : Vitra webpage presenting a tutorial for all the functionalities of the model Pacific Chair. This tutotial include 10 steps : prior to adjustments, seat height, seat depth, backrest resistance, forward tilt & desactivation, backrest locking mechanism, backrest height, armrest height, armrest pads, headrest and coat hanger. There is a trigger for each one on the 3D view of the chair. By using a trigger, you activate on the screen one of those 10 functionalities.
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Interactive 3D Digital User Instructions for ergonomic office chairs

Vitra were looking to create a more engaging and interactive user manual for their ergonomic office chairs in order to demonstrate how they should be properly adjusted for optimal posture and maximum comfort in the work place.

Challenges

Provide an interactive demonstration of how to adjust the different product parts

Enable online customers to view the products from all angles and with deep zoom

Offer a more engaging product story-telling experience for online customers

Solution

With Emersya’s technology, Vitra were able to create triggered animations to demonstrate how to use the different mechanisms and product features of their office chairs. These real time 3D animations help online customers to better understand how to correctly adjust the chair according to their preferences and to ensure correct posture at work.

The animations can be triggered directly by the customer in the 3D viewer by clicking on the numbered hotspots placed on the different parts of the chair. These numbers correspond to the topics of the User Instructions in the interactive tutorial interface.

Vitra webpage presenting a tutorial for all the functionalities of the model Pacific Chair. This tutotial include 10 steps : prior to adjustments, seat height, seat depth, backrest resistance, forward tilt & desactivation, backrest locking mechanism, backrest height, armrest height, armrest pads, headrest and coat hanger. Here they present the "forward tilt & desactivation" functionality with a trigger on the 3D view of the chair.
Dynamic tutorial and story-telling interface

This provides the customer with the freedom to navigate the tutorial experience as they wish, either using the menu provided or by directly interacting with the 3D model. Each topic and hotspot explains how a specific part of the chair can be adjusted both through real-time 3D animations and a text description shown on the tutorial interface.

When the animation has finished playing customers can continue to explore the chair in Interactive 3D from every angle and zoom in to see the material details and the components.

Vitra webpage presenting a tutorial for all the functionalities of the model Pacific Chair. This tutotial include 10 steps : prior to adjustments, seat height, seat depth, backrest resistance, forward tilt & desactivation, backrest locking mechanism, backrest height, armrest height, armrest pads, headrest and coat hanger. Here they present the backrest resistance with a trigger on the 3D view of the chair.
Multi-level triggered 3D animations

The customer can also trigger the animations by clicking on one of the topics directly as the 3D viewer and the tutorial interface are seamlessly connected thanks to Emersya’s API.

This image presents the seamless integration of the Emersya Iframe on the Vitra webpage. With this Iframe, Emersya will include all the 3D tutorials and story telling interface presenting the functionalities of the model Pacific Chair.
Seamless integration using API
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About the company

Vitra is a Swiss manufacturer of designer furniture for the office, public spaces and the home.

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Case studies : Whirlpool handblender webpage with triggered 3D animations. The hotspots trigger different 3D real-time animations. On the screenshot, you can see 8 triggers.
Small kitchen appliances
Whirlpool brand logo black
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Case studies frame 1
Vitra case studies. You are on the webpage of the Vitra configurator of a Pivot Armchair Cast Base on Castors (PACC). Once the plastic shell and the base choosen, you can choose the color of the seat (poppy red or dark grey). The 3D configurator developped with the Emersya technology permit to see the product live step by step after the choice of each component. The price and delivery time is directly updated.
Eames chair configurator
Vitra brand logo black
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Case studies frame 1
Case studies : Screenshot of the Samsonite Lite-box webpage. Using the Emersya online platform, Samsonite Lite-box webpage made it simple to create real-time 3D animations, so that Samsonite’s customers can switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store.
Suitcase in interactive 3D
Samsonite brand logo black

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