Serengeti offers online customers the possibility to confidently buy sunglasses 100% online thanks to Emersya’s web-based Virtual Try-On technology.

Emersya empowers consumers to explore products from every angle in Augmented Reality, providing real-time, true-to-life previews. The immersive try-on experience is embedded directly in the web page making it easy and accessible to all consumers on any web browser and any device!

According to a recent Publicis study, 72% of consumers are more likely to make a purchase after virtually trying on a product in Augmented Reality! This is because the true-to-life try-on experience helps customers get a clear idea of how well different glasses suit them, enabling them to make a more informed and confident choice.

The fact that Emersya’s AR Try-On feature can be embedded directly into the product page (as easily as a YouTube video) means consumers never leave your web site and are always just one click away from adding your product to their cart!