KitchenAid proposes an immersive online configuration experience for their range of built-in refrigerators to help their online customers choose the perfect model.

The Interactive 3D configurator also enables customers to change the colors and materials of the fitted kitchen furnishings around the customizable refridgerator to simulate their own built-in kitchen.

Integrating the 3d rendering of the product into a mock-up of a fitted kitchen recreates a showroom setting and helps online customers to better visualize and choose from the available color options for the inside and outside of the refridgerators.

KitchenAid take the 3D product experience even further by incorporating interactive story-telling.
Annotations placed on the 3D product model provide detailed information about the product technology developed by KitchenAid.
Online consumers can click on the different annotation pins to be taken to a pre-defined view point in order to see clearly the feature being described by the annotation.

To complete the immersive online shopping experience, real-time 3d animations empower the customer to explore the product in the same way as they would in a store by clicking on the triggers to open the doors and draws of the refridgerators.