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KitchenAid

Visualize in a kitchen environment

Provide insights about the product features

Explore the product through animations

Try it live
Case studies : Webpage of KitchenAid presenting the built-in refrigerator with triggered 3D animations allowing to discover the product as in-store. Each hotspot triggers a different animation : open and close the fridge doors, open and close the freezer drawer. The webpage also presents the different options online shoppers can choose from to create their custom built-in refrigerator.
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Customize your Built-in KitchenAid Refrigerator

KitchenAid were looking to offer online customers an interactive product discovery and customization experience for their built-in refrigerators, in order to help them to choose from a large range of product models and options.

Challenges

Present the inside and outside of the refrigerators

Allow customers to select & preview the available colorways in a kitchen environment

Provide detailed insights into the product technology and innovative features

Solution

With Emersya’s technology, KitchenAid were able to create an interactive 3D experience for each of the refrigerator models in their “built-in” range.

The 3D experience transports the online customer into a kitchen with the refrigerator built into the units. The consumer can choose the color and material of the cabinet units to help visualize how the product would look in different fitted kitchen styles. This helps in the decision process for choosing the color and materials for the refrigerator’s exterior.

3D animations of a Kitchenaid fridge to present the different options of finishes for the exterior (2 colors), the cabinet (3 colores) and 3 different medallion end caps on handles. You click on the option and choose the finish you want and it appears directly on the 3D view.
Fully interactive 3D product configurator

KitchenAid were able to provide detailed information on the product features and technology by adding interactive annotations. Customers can click on the numbered pins to open the annotation and the viewpoint will automatically change to allow them to see the feature more clearly.

With Emersya’s platform it is possible to manage multi-language annotations so that they will be automatically displayed in the customer’s language according to their web browser settings.

Triggered 3D animation of a Kitchenaid fridge to display the various compartments. You click on the triggers created with Emersya on the 3D view of the product and it opens the doors to show the inside of the compartment. On the screenshot, the 4th trigger have been clicked. It gives informations about the "adjustable spill resistance glass shelves".
Interactive annotations

KitchenAid also prepared triggered animations on the Emersya platform, to empower customers with the complete freedom to open and close all the doors, draws and compartments of the refrigerator, as though they were in a showroom.

Triggered 3D animation of a Kitchenaid fridge to display the various freezer compartments. You click on the triggers created with Emersya on the 3D view of the product and it opens the doors to show the inside of the compartment.
Triggered 3D animations

A custom designed user interface was purpose built to guide customers through the online product configuration process. The interface is seamlessly linked to the Emersya Interactive 3D viewer using API. The camera angle automatically changes when the customer switches among the options, in order to show the part of the product being customized. The customer can even choose to hide or display the product options they wish to purchase.

Try it live

About the company

KitchenAid is an American home appliance brand owned by Whirlpool Corporation.

Official website

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Empower shoppers to easily customize products in Interactive 3D & AR

Discover 3D Product Customizer

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Case studies : Vitra webpage presenting a tutorial for all the functionalities of the model Pacific Chair. This tutotial include 10 steps : prior to adjustments, seat height, seat depth, backrest resistance, forward tilt & desactivation, backrest locking mechanism, backrest height, armrest height, armrest pads, headrest and coat hanger. There is a trigger for each one on the 3D view of the chair. By using a trigger, you activate on the screen one of those 10 functionalities.
Office chair tutorial
Vitra brand logo black
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Case studies : Screenshot of the Samsonite Lite-box webpage. Using the Emersya online platform, Samsonite Lite-box webpage made it simple to create real-time 3D animations, so that Samsonite’s customers can switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store.
Suitcase in interactive 3D
Samsonite brand logo black
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Case studies : Whirlpool handblender webpage with triggered 3D animations. The hotspots trigger different 3D real-time animations. On the screenshot, you can see 8 triggers.
Small kitchen appliances
Whirlpool brand logo black

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