Jones Snowboards is a company that produces high-performance and sustainably-made snowboarding gear.

The company wanted to find a way to create ultra-realistic product presentations for their snowboard bindings to empower their customers to interact directly with their products and actively discover their technical features.

Jones chose to use the Emersya platform to create Interactive 3D product presentations for their website. Online shoppers can explore the product from every angle and enjoy unlimited, high definition zoom to take a closer look at the intricate details. They can actively learn more about the key product features and technology thanks to the dynamic annotations.

Customers can also trigger a real-time animation to explode the product into its separate components, providing a unique level of insight into how the bindings are put together.