IPP Pumps have created an Interactive 3D product experience that allows customers to discover their hydraulic pumps’ internal mechanism in motion at the click of a button.
Using 3D animation to reducing the opacity of the product’s exterior surface, the perpetual 3D animation of the pump’s interior mechanism becomes visible.

This solution provides IPP with a way of presenting both the products exterior and interior all within one engaging medium.

IPP Pumps uses the Interactive 3D animations to explain how their products work, both to online customers visiting their website and in-store customers using tablet devices.