IPP were confronted with the challenge of presenting both the interior and the exterior of their industrial pumps at the same time. They were also looking for an interactive way of demonstrating the internal mechanism in motion.

Thanks to Emersya’s platform, IPP were able to create an Interactive 3D product experience for their hydraulic pump. Using material animations, they were able to add the option of making the product’s exterior semi-transparent to that customers would be able to see the internal mechanism through the product's outer layer. The 3D animation of the internal mechanism was made cyclic to simulate the actual product's continuous mechanical action. These real time 3D animations help online customers to better understand how the product works in more interactive and engaging experience. The IPP pump project is great example of how offering digital product experiences in Interactive 3D can enhance product presentation and enable consumers to discover products in a ways that would not be possible physically.