Whirlpool small kitchen appliances in Interactive 3D

All-in-1 Interactive 3D product story-telling for small kitchen appliances

Whirlpool launched a new range of small kitchen appliances and were looking for a more interactive way of presenting their innovative features.

  • Challenges:

    • Present products online from every angle
      Demonstrate all product functions in an interactive way
      Create more engaging product content to be shared with distributors
  • Solution:

    With Emersya’s technology, Whirlpool were able to create triggered 3D animations to demonstrate all of their products’ functions. These real-time 3D animations help online customers to better understand how the products work and to experience the advantages of the innovative design for themselves. The 3D exploded views demonstrate how all the different parts of the products fit together and can be disassembled for washing, while the dynamic annotations provide deeper insights into the product technology. Emersya’s platform creates a unique url for loading the experiences into Emersya's Interactive 3D viewer, in any web browser. Whirlpool was able to embed the interactive content in their website using a simple iframe and share the embed code with their distributors to allow them to embed the 3D product experiences on their own sites. This offers enriched product content to online consumers across Whirlpool’s worldwide retail network, with the possibility to track the level of consumer engagement on each of the different embed sites.

    • Key feature illustration
      Triggered 3D animations

      Multi-level 3D product animations provide online customers with complete freedom to explore the parts of the product that interest them and enjoy a unique online shopping experience

    • Key feature illustration
      3D Exploded Views

      Customers can explode the 3D product model to see the different parts of the appliance and how they fit together

    • Key feature illustration
      Multi-language dynamic annotations

      Clickable information hotspots are proposed in multiple languages. They provide additional insights and help to tell the product’s story.