Vacheron Constantin, world-renowned pioneer of luxury watchmaking, offers a unique in-store strap customization experience using state-of-the-art Interactive 3D.

In the true spirit of innovation, Vacheron Constantin has found a way to broaden their key collections by empowering their customers to design their own bespoke watch straps.

At the custom strap station in the New York flagship store, customers start by browsing the timeless collections and selecting one of over 100 models.

Choosing from an exclusive selection of colourful leathers and threads, they can customize the watch strap, stitching and inner lining and instantly visualize their digital design in Interactive 3D.
A personal message can also be added to the strap and previewed in real-time.

To share the New York Maison’s old-meets-new experience with the world, Vacheron Constantin have created an online virtual tour.
The tour enables global customers to discover the contemporary watch-making area of the boutique and to enjoy the same innovative 3D customization experience offered in store.

Discover the virtual tour experience here:
https://virtualboutique.vacheron-constantin.com/new-york-57th-st/#/watchmaker-area