Emersya's Collaborative Design PlatformFeatures
Reinvent the way you create, sell and produceMar 25, 2022, 3:00:00 AM
- Problems with current product development processes
- Making product development more sustainable
- The impact of the global pandemic
- Your product lifecycle challenges
- The solution: an end-to-end digital product design workflow
- Emersya’s Collaborative Product Development Platform
- Ideation and design
- Review and Iteration
- Product Marketing
- Omni-channel product experiences
- Sharing with distributors
- 3D Ad & Social Media campaigns
- Creating value throughout the product lifecycle
Today, product lifecycle workflows are long, expensive, resource intensive and disconnected, while consumer expectations are higher than ever. The most successful brands are those that manage to continuously adapt their products and processes to meet changing consumer demands.
In recent years, brands have been looking to digitize their product design processes in order to optimize workflows and accelerate time to market. In many product sectors, computed aided design software (CAD) can be used by technical designers to create the shape and structure of a new product and output a digital prototype. However, this software is not well adapted for visualizing & reviewing these prototypes with the rest of the team, nor for designing the look and feel of the final product.
In order to review 3D prototypes and try out different styles and materials, a number of physical prototypes must be made. The process is slow and expensive as teams will often want to try out many different colors and materials on different parts of a product, increasing the number of physical samples that must be produced and transported across the globe.
A product development process that relies heavily on the manufacture and shipping of physical prototypes creates a number of problems:
|Slows down time to market
Each iteration takes weeks if not months.
|Increases the product development costs
The average brand spends over $5M on product samples each year. 
|Has a negative impact on the environment
Use of resources + CO2 emission & waste production.
Making products more sustainable starts with the product development process. Current workflows that rely on producing and shipping physical product samples use a large amount of natural resources, produce CO2 emissions and generate waste. For example, it takes almost 3000 litres of water to make one t-shirt and most of that water is not recycled .
At the same time, lock-downs and store closures triggered a sudden change in consumer shopping behaviour, accelerating the growth of eCommerce by 4 to 6 years . Between 2019 and 2020, sales from global online shopping increased by 24%  while social commerce sales increased by 39% . Many brands were caught off guard by the sudden and rapid growth of online channels and struggled to find ways to rapidly improve the online consumer experience.
- Speeding up time to market
- Reducing the impact on the environment
- Making product design & review more accessible & collaborative
- Automating the compilation of production data
- Reducing costs & increase efficiency of creating visual product content
- Creating engaging omni-channel shopping experiences
What if you could create an end-to-end digital workflow that enables your design, development, production, marketing and sales teams to streamline their processes, all with the same 3D assets?
The platform empowers brands with Interactive 3D & Web AR technology to overcome challenges at the key stages in the product lifecycle: from making product development more sustainable & efficient, to making digital marketing more effective and engaging, whilst driving omni-channel sales!
Emersya provides brands with an easy to use, online tool for creating new product variants by trying out different colors, materials, artworks and graphics in real-time 3D. Designers can instantly create an unlimited number of true-to-life virtual samples for their new product collection.
Instead of physical meetings with physical samples, brand teams can review and discuss the product designs online in Interactive 3D and Augmented Reality. This cuts down lead time by up to 50% while reducing costs and the impact on the environment.
Once the colorway designs have been validated, Emersya can automatically generate Tech Packs, including the Bill Of Materials and other data the brand requires for material sourcing & production. This data can be fed directly into the brand's PLM to speed up the process and eliminate the margin for error.
Emersya offers a virtual product photography solution that enables marketers to generate infinite numbers of true-to-life product images based on the 3D models of their products. This enables brands to create more product visuals, for all product colorways, more efficiently and at a lower cost.
Emersya empowers brands to offers their customers unique and engaging product experiences in Interactive 3D and Augmented Reality, both online & instore.
Interactive 3D product story-telling enables consumers to actively discover and try out a product for themselves thanks to product feature animations, exploded views and informative annotations.
Visualizing a product in augmented reality makes a shopping experience all the more unique to the customer whilst building consumer confidence.
Emersya helps brands to drive consumer engagement and build customer loyalty by providing an easy and efficient way to create real-time 3D and AR customization experiences. From personalizing a product with a custom engraving, embroidery or imagery to creating a bespoke product, Emersya provides solutions for both the customer facing experience and the made-to-order processes.
Customizing products with Emersya’s 3D technology makes it possible for consumers to use their custom product both in the physical world and in the metaverse!
Brands can easily deploy their Interactive 3D & AR product experiences across their entire retail network by simply sharing their embed codes with retailers.
For online product customization, Emersya offers a solution that enables retailers to select the product options they wish to offer and generate their own version of a brand’s 3D product configurator.
Emersya makes it possible to export 3D models in the correct format and standard for creating 3D ad campaigns and social media experiences.
Discover how Salomon uses the Emersya Platform to streamline & accelerate their product development workflows
Contact the Emersya team today to find out more about our Collaborative Design Platform and to discuss your product development challenges!