84% of consumers want to try out products online in AR!

The value of AR for Brands & Consumers

Image of 84% of consumers want to try out products online in AR!
Features August 8th, 2023
Did you know that 84% of consumers are interested in using Augmented Reality to interact with a product before buying it?

Imagine your customers trying out your products in context before clicking that "Buy" button.
Here's how this cutting-edge technology brings value to both shoppers & brands:

For Today’s Consumers:

  1. Immersive Shopping Journeys: In today's digital landscape, consumers crave unique and engaging shopping experiences, whether they're browsing online or visiting a brick-and-mortar store. AR transforms browsing into an unforgettable journey!

  2. True-to-life product visualization: With AR, your customers can visualize products from every conceivable angle AND within their intended environment. This enhanced perspective boosts their confidence in what they're about to purchase, erasing doubts and uncertainties.

  3. Empowerment Through Exploration: AR technology enables shoppers to fully explore and try out a product’s features. The experience empowers them with insights that lead to more informed decisions, enhancing customer satisfaction.

For Visionary Brands and Retailers:

  1. Innovative Brand Image: Embracing AR demonstrates your commitment to enhancing the customer experience. This sets you apart from the competition, showing that you're willing to invest in advanced technologies to delight your customers.

  2. Conversion Boost and Returns Reduction: AR has proven itself to be a powerful & practical tool for driving conversions. By enabling customers to try out products in their own space, you're providing them with the confidence to make a purchase and ensuring their satisfaction with the product they receive.

  3. Sustainable Customer Loyalty: Augmented Reality creates a bond between you and your customers. Providing unforgettable shopping experiences helps develop long-lasting loyalty and brand ambassadors that will recommend your products to others.

Augmented Reality isn't just a novelty; it's a game-changer that transforms the way shoppers engage with products and how brands connect with their audiences.

By embracing this technology, your brand positions itself at the forefront of an exciting retail revolution, offering exceptional value at every touchpoint.

Ready to embrace the AR revolution? Contact Emersya today to start creating immersive shopping experiences and watch your brand soar!

*Stat Source: 2022 Ipsos Augmentality Shift Study commissioned by Snap Inc.

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