Emersya wins the 3DRC Retail Digital Transformation Grand Challenge!
Scaling & Automating 3D virtualisation for Brands & Retailers
3DRC Grand Challenge
Emersya has been selected as the winner of the 2022 3DRC Retail Digital Transformation Grand Challenge! The 3DRC Grand Challenge is a joint initiative of the 3D Retail Coalition (3DRC), IEEE SA, and PI Apparel for the retail/apparel industry to explore technology applications and standards enabling next-generation consumer experiences.
Now in its 5th year, the 2022 Grand Challenge invited academic institutions and start-ups to present creative research and industry solutions that demonstrate the potential to transform the way companies create, make, and sell new products, by harnessing the power of 3D digital product creation.
The theme for the 2022 Grand Challenge was the scaling and automation of 3D product virtualization across the different stages of the product lifecycle. Candidates were asked to demonstrate how their research or solution helps to build and advance industry-wide capabilities to scale the use of virtual 3D products and create tools to automate workflows. The solutions were reviewed by a panel of judges composed of digital transformation experts from leading brands, retailers, consulting companies and the IEEE Standards Association.
Emersya’s 3D & AR technology and its impacts
Emersya has been pioneering Interactive 3D and Augmented Reality for digital product experiences. Emersya develops an all-in-one online platform which empowers brands, manufacturers & retailers to scale and automate the use of 3D product virtualization across many stages of the create, make and sell lifecycle:
agnostic 3D asset management
product variant creation
collaborative line reviews
techpack generation
automated virtual photo-shoots
embeddable 3D & AR product experiences
online product customization and made-to-order solutions
Emersya makes product development more efficient, collaborative and sustainable, by providing a comprehensive cloud-based solution for creating, reviewing and approving new product collections in interactive 3D & AR. The solution reduces the need for physical samples and speeds up the decision-making process & time to market. It automatically generates production data and marketing content (packshots & immersive experiences), and connects to external systems such as PLM, DAM or ERP.
Retail Digital Transformation Judging Criteria
Emersya was selected as the winner based on the technological, social and business impact of their solutions:
Technological – Emersya has developed plugins, connections and API’s to help users build a streamlined & interconnected workflow to leverage 3D assets at scale from product creation to commercialisation.
Social – The Emersya platform breaks down the silos between different departments (design, development, marketing, sales etc.) by providing an agnostic, easy-to-use and online 3D solution that enables teams to collaborate using 3D assets. The platform helps optimize and automate time-consuming tasks throughout the product lifecycle, leaving more time for more time for creativity, whilst reducing time to market.
Business – On top of the overall reduction of costs thanks to the digitalisation and optimisation upstream, Emersya’s technology enables brands to increase consumer engagement, conversion rate and customer loyalty through offering immersive and enriching product experiences downstream.
The fact that the tool could provide rapid iteration, easy export from digital content creation tools, and create a variety of new outputs from 3D models was appealing.
Join us at PI Apparel New York!
Emersya has been invited to present their winning solution at the PI Apparel Product Development conference in New York this coming June.
We will be joined by a specia guest from a well known brand that uses the Emersya Platform to scale and automate the use of 3D models to generate value throughout their product lifecycle.
Stay tuned for more information!
About 3DRC
The 3D Retail Coalition (3DRC), is a collaborative group of global retailers and brands, working together to unlock and accelerate the potential value of 3D digital transformation for the apparel, accessories, and footwear industries. The Steering Committee, responsible for selecting the winner of the 3DRC Grand Challenge, is a group of dedicated members who are champions of 3D technology and the Coalition, including Target, Nike, Hugo Boss, Under Armour and Hanes Brands.
About IEEE Standards Association
The Institute of Electrical and Electronics Engineers Standards Association (IEEE SA) is a leading consensus building organization that nurtures, develops and advances global technologies, through IEEE. The institute brings together a broad range of individuals and organizations from a wide range of technical and geographic points of origin to facilitate standards development and standards related collaboration.
About PI Apparel
PI Apparel produces senior level conferences globally for those involved in product design, development and IT. PI’s mission is to inspire manufacturers, exposing them to new ideas, game-changing innovation, and improved methodologies. They strive to be at the forefront of technological advancement and provide the periscope through which progressive minds can see into the future of fashion and apparel.
