Emersya, pioneer of 3D product experiences for e-commerce, unveils its game-changing AR technology, empowering consumers to project products in interactive 3D into their surrounding environment, without leaving the ecommerce page.

This is the first universal medium for experiencing products in fully interactive Augmented Reality that can run directly in any web page. Available on the majority of devices and browsers, the feature empowers online shoppers to move and position products in the physical space, animate them to explore their features and even switch among the available colorways and product options.

The experience integrates an innovative concept developed by Emersya: Interactive AR photos. Customers can take a photo of their surroundings or of themselves, in order to better gage a product’s size and color options.

“Our Interactive AR Photos concept offers consumers a uniquely interactive Augmented Reality experience, without the need to remain standing in the same position holding their arm out straight! This first of its kind feature has built-in floor detection, collision detection and shows products to scale and in high definition”, explains Aurélien, CEO of Emersya.

Emersya’s game-changing concept breaks away from existing AR experiences by offering more interaction with the product thanks to the animation and customization capabilities. Unlike usual AR experiences which require an app to run and are device and browser specific (Apple’s AR Quicklook and Google’s AR Core included), Emersya’s AR technology can run directly in any webpage and most devices. This solves the problem faced by many brands and retailers of losing online customers from their website and thus streamlines the buyer’s journey.

This innovative product experience has been developed as a complementary feature of Emersya’s award-winning interactive 3D technology, with the aim to provide the ultimate all-in-one online shopping experience. Brands currently using Emersya’s technology to present their products online will be able to offer their customers the web AR experience by simply activating the feature on their Emersya account.

Industry leader and long term partner Samsonite is the first of Emersya’s clients to launch the new web AR experience on their ecommerce site. The introduction of this feature will provide online shoppers with the freedom to explore Samsonite’s suitcases in Interactive 3D, choose the size, explore every angle, open the suitcase and the inside pockets, extend the handle, switch between the available color-ways and customize the case, all through the AR feature and without leaving the product page.

“By giving people the ability to visualize our products in real size, we hope to create more satisfied customers while at the same time reducing the number of returns”, said Edouard Wattel, General Manager E-Commerce & Digital at Samsonite Europe.

Web browser based AR represents the newest exciting milestone that Emersya has achieved along its journey into the future of online shopping experiences. With so many more possibilities waiting to be explored, Emersya is working closely with Industry Leaders to continually innovate the way consumers engage with their products online.