Customers can click on each part of the short to preview all the gnarly colors & prints available in 3D.
They can choose to apply their local surf shop’s logo as a custom patch, to promote them in their community.

Billabong then shares the proceeds from their custom shorts sold online with the surf shops their customers have choosen to support!

The experience includes the ability to add custom text and preview it on the short in real-time3D.
At the end of the customization experience, the customer can save their design to their favourites and re-load it into the configurator later to edit their choices before the final purchase.