Hanse Yachts recently launched a new brand: Ryck Yacht.

The first model RYCK 280 was brought to market with an Interactive 3D configurator empowering customers to discover, preview and select from almost 100 customization options, directly on the new brand’s website.

3 reasons for choosing Interactive 3D as a medium for online product customization:

1. Time
Creating digital twins of your products allows you to bring them to market faster, rather than waiting for physical products to take and edit thousands of images for every possible product configuration.

2. Better User Experience
Interactive 3D enables customers to preview all the configurable options in real-time, explore them from every angle and zoom in on the details.

3. Innovative Brand image
Consumers are constantly looking for more engaging, personalized shopping experiences. Integrating immersive technology into their digital marketing strategy helps brands stand out from their competition.