The winning combination of Emersya’s Interactive 3D for online product configuration and Augmented Reality answers consumer demands for unique online shopping experiences by offering:

• personalization
• contextualization
• a try before you buy experience

The customized product is loaded into the customer’s own environment, shown to scale and with accurate occlusion.

This ensures that the virtual product can be shown behind real objects in the scene, making the contextualization more realistic.

The video shows how this helps a customer to visualize their custom product from different perspectives, to help them make a more informed purchase.