Web Augmented Reality
Visualize, try out and try on products in context using augmented reality
AR or Web AR
What’s the difference?
What is Augmented Reality?
Augmented Reality (AR) empowers customers to visualize products in their own physical surroundings using a mobile or tablet device with an integrated camera.
What is Web-based AR?
Emersya’s Interactive Web AR enables shoppers to seamlessly visualize AND try-out products in their physical surroundings using any mobile or tablet device with an integrated camera, without needing to install anything!
Web Augmented Reality:
The ultimate try-before-you-buy experience
Visualize & Try out in AR
- Visualize products to scale in your own space
- Try out different product features in real-time
- Preview & compare colors and product options
Try On products virtually using Web AR
- Try on eyewear & headwear online, from directly within the product page, to see how well the product suits you
- Customize products during the Virtual Try-On experience to help you choose the colors and options that look best on you.
Customize in 3D, Visualize in AR
- Create a custom product in 3D then instantly switch to AR mode to visualize it in context
- Try out different colorways in AR to see which one best matches your room’s decor
- Visualize product configurations to scale to check whether they will fit in your space
Discover more examples
With Web AR,
offer your customers a shopping experience that is:
Unique
AR personalizes the shopping experience for each customer by empowering them to visualize products in their own physical space.
Ultra-realistic
True-to-life visualization & fluid real-time interaction enable online shoppers to examine every detail, boosting buyer confidence.
Practical
Trying out a product in context helps consumers make more informed decisions and reduces the likelihood of returns.
Innovative
Offering immersive phygital experiences sets your brand apart from the competition & builds customer loyalty
Seamless
Web AR experiences are easily embedded directly in the product page (no app), to streamline the buyer journey.
Drive Conversion & Reduce Returns with Web AR
80%
of consumers feel more confident when shopping in AR
70%
of consumers are more likely to buy a product after visualizing it in AR
75%
of brands offering AR state it improves customer satisfaction
66%
of shoppers are less likely to return products they bought after using AR
Success stories from Industry Leaders
We are very excited to roll out this innovative technology on our e-commerce websites to provide an even better shopping experience for our customers.
By giving people the ability to visualize our products in real size, we hope to create more satisfied customers while at the same time reducing the number of returns.
Edouard Wattel
General Manager E-Commerce & Digital at Samsonite Europe
