BD Barcelona uses Emersya’s technology to present all the possible configurations for The Showtime Chair by Jaime Hayon in Interactive 3D!

Online customers can switch seamlessly between the 3 distinct leg structures, optional armrests and diverse wood and upholstery finishes to create a unique, custom product.

Consumers can then Save & Share their design thanks to the generation of a personal url enabling them to replay the product configuration in Interactive 3D anytime, anywhere!