Leki
Explore product design from any angle
Learn about features through annotations
Interact with product through animations
LEKI Black Series MVC trekking poles online product tutorial with 3D animations
Leki were looking for a way to demonstrate the product technology they have designed for their premium range of trekking poles. Using Emersya’s Interactive 3D technology they were able to provide their online customers with a unique product experience featuring real-time 3D animations and multi-language annotations to provide an instore experience, online.
With Emersya we found a highly professional and dynamic partner to build a truly sophisticated 3D solution generating real added value for the customer and brand.
Steffen Rückschloss
Digital Marketing Manager
Challenges
Demonstrate all product mechanisms in an interactive way
Solution
Using the 3D animation feature on the Emersya platform, LEKI were able to create triggered animations to tell the product’s story by demonstrating how their poles could be folded, put together, locked and adjusted. These real-time 3D animations empower online customers to freely explore the innovative design of the product and help them to better understand the advantages of the unique product design.
The Interactive 3D experience loads with the poles in their folded position, providing customers with the freedom to explore each part of the pole and to gain detailed insights about all of the innovative product technologies built into the design.
LEKI designed a simple yet user friendly interface to enable customers to trigger the different product mechanisms as they would in a store. The animations not only move the different parts of the 3D model but also change the camera position to zoom in on the action. These animations are controlled by the user through the interface thanks to Emersya’s API.
About the company
LEKI is a German brand specialising in sports equipment. Inspired by nature, the family-owned company produces ski poles, hiking poles and trekking poles as well as gloves, clothing and accessories for outdoor sports.
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