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Samsonite

Visualize in Interactive AR

Discover product through real-time animations

Explore available options color & size options in AR

Samsonite case studies. Using the Emersya technology, Samsonite webpage made it simple to the customers to visualize in Augmented Reality the deep red Samsonite Lite-box in your own interior. without going out from Samsonite webpage, you can switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store. The price is automatiquely updated when you change the size and choose the options.
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Case studies frame 1

An in-store suitcase shopping experience, in augmented reality​

Samsonite were looking to take their Interactive 3D suitcase experience to the next level and offer online customers the possibility to project products to scale into their physical surroundings using web-based Augmented Reality technology.

The goal of this unique experience would be to empower customers to gain a more accurate perception of the available sizes, designs and colors in order to be able to make a more informed buying decision.

Challenges

Present the product to scale in web-based AR

Show the different color and size options available to scale in AR

Show the inside and outside of the product in AR

Allow customers to visualize the products next to themselves

Enable customers to preview their custom engraving in real-time

Solution

After two years of presenting Interactive 3D story-telling experiences for their star suitcases, Samsonite chose to implement Emersya’s latest innovation to offer web-based interactive Augmented Reality (AR) experiences on their product pages.

This new feature empowers online customers to explore Samsonite products from every angle in Interactive 3D and Augmented Reality, giving them a better perception of size, design and color.

Screenshot of the deep red Samsonite Lite-box webpage. Using the Emersya technology, Samsonite webpage made it simple to the customers to visualize in AR the product in their own interior and switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store. The price is automatiquely updated when you change the size and choose the options.
Fully interactive Web AR

The 3D models are projected into the user’s surroundings using the camera on their mobile device. The products appear to scale and the experience is loaded directly from within the Samsonite e-commerce website thanks to the seamless integration of the technology.

The technology is the first of its kind to work purely through the web browser, without the need for a separate downloadable application, nor the native AR features for Android and IOS.

Screenshot of the deep red Samsonite Lite-box webpage. Using the Emersya technology, Samsonite webpage made it simple to the customers to visualize in AR the product in their own interior and switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store. The price is automatiquely updated when you change the size and choose the options. Here the suitcase is open.
Multi-level real-time 3D animations

A unique aspect of the Interactive AR experience is the ability to animate the suitcase in ‘real-life’ through multiple actions such as opening the suitcase or pulling up the handle. Customers also have the possibility adding custom text and seeing it engraved in real-time on the product in 3D.

The feature is made all the more innovative thanks to the new Interactive AR Photos concept developed by Emersya. Customers can take a photo of themselves, or someone else and then position the 3D model next to the person in the Interactive AR photo. This allows them to better gage the different size suitcases next to a real life reference. Within the photo, users can continue to enjoy all the features offered by the Interactive AR experience, without the need to remain standing in the same position holding their arm out straight!

Screenshot of the deep blue Samsonite Lite-box webpage. Using the Emersya technology, Samsonite webpage made it simple to the customers to visualize in AR the product in their own interior and switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store. The price is automatiquely updated when you change the size and choose the options.
Switch between multiple product colorways & options

Samsonite is the first luggage brand to bring this innovative Web-powered AR technology to consumers. Their aim is to further improve their online shopping experience and providing customers with more certainty when purchasing online.

By giving people the ability to visualize our products in real size, we hope to create more satisfied customers while at the same time reducing the number of returns

Edouard Wattel

General Manager E-Commerce & Digital at Samsonite Europe

About the company

Samsonite is the world leader in superior travel bags, luggage and accessories. Renowned for breakthrough research and development, Samsonite builds trusted, innovative and sustainable products that elevate the way we travel.

Official website

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Case studies frame 1
Case studies : Screenshot of the Samsonite Lite-box webpage. Using the Emersya online platform, Samsonite Lite-box webpage made it simple to create real-time 3D animations, so that Samsonite’s customers can switch between all available colors and sizes, directly interact with the suitcase, open it, lift the handle and even open interior pockets, just as would be able to in a store.
Suitcase in interactive 3D
Samsonite brand logo black
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Case studies frame 1
Case studies : Screenshot of the Bollé brand sunglasses webpage. On the image a young guy is trying on Bollé Lightshifter sunglasses through AR directly on the webpage. The picture shows a laptop and a mobile phone to illustrate the fact that it works on any device with a camera without any additional software.
Sunglasses virtual try-on in AR
Bollé brand logo black
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Case studies frame 1
3D product discovery of a Coleman Campingaz BBQ. Use the 3D animations and triggers to discover all the features of Coleman Campingaz BBQ
BBQ interactive 3D storytelling
Campingaz brand logo black

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