5 advantages of offering Omni-channel Product Customization
Elevate your omni-channel marketing strategy!
Looking to offer omni-channel product customization?
Developing a digital product customizer that can be used both online and in a physical store can bring numerous advantages to your business.
This integrated approach leverages the benefits of both digital and physical channels, enhancing customer experience and engagement, while driving conversions and reducing returns.
Here are some advantages of such a strategy:
1. Omni-channel Consistency:
Customers experience a consistent customization process across online and in-store platforms. This strengthens brand identity and provides a seamless shopping experience, regardless of the channel chosen by each customer.
2. Increased Accessibility and broader customer reach:
Customers have the flexibility to customize products whether they are at home, on the go, or in your physical store. This accessibility accommodates various customer preferences and lifestyles, while helping your brand reach a global audience.
3. Enhanced Customer Engagement:
The interactive nature of a 3D product customizer encourages deeper customer engagement both in-store and online and makes each shopping experience unique to the consumer. This promotes your innovative brand image and builds customer loyalty across your sales channels.
4. Omni-channel Data insights:
By creating and deploying the same digital product customization experience online and in-store, you can track interactions and conversions across all touchpoints.
The data can then be analyzed to compare how different channels, or even different online or physical stores are performing!
5. Innovative Marketing Campaigns:
An integrated customizer opens opportunities for creative marketing campaigns across different channels: digital ads, social media, email marketing, instore events… Customers could even start designing a product online and complete it in-store, or vice versa, encouraging multiple touchpoints.
Did you know that when you create an Interactive 3D customization experience with Emersya’s technology you can deploy it across your entire sales network :
- on your brand website
- across your retailers eCommerce sites
- AND in physical stores world-wide!
Contact our team today to find out how you can start creating and offering omni-channel product customization with Emersya’s Interactive 3D and AR technology.
